While designing your professional business card, keep in mind that they serve multiple purposes. Business cards that look attractive and eye-catching will convince your potential customer that your offerings will help them.
People think a lot of things while having a promotional conversation. Therefore, they might forget your name as well as the name of your business. Additionally, some people will receive your cards through referrals or events. Most people won’t reach out unless they want your services. This is why you need to provide solid reasons to your potential customers about why they need to use your business cards.
Business cards have a limited amount of space to showcase your skills. Therefore, you need to be careful while including business information. Additionally, the irrelevant design of the business cards will create a bad first impression that will ultimately affect the sales and revenue of your company. Weak business cards will also make your company look unprofessional. Here are the top 3 business cards designing mistakes you need to avoid.
You Forget to Include Important Contact Information
People need to know the contact information of your business to approach and build a relationship with your company. As per Small biz, building relationship with the customers will increase the sales. Even though attractive and well-designed business cards will receive complements, your customers will throw the card away if they notice irrelevant or no contact information.
Before you start focusing on the design, make sure you include the following business information:
- Company name
- Personal Name
- Business website
- Email address
- Phone number
- Business address
As the preferences of communication methods are entirely dependent on your customers, make sure you include multiple forms of contact information in your business cards.
You Include Outdates Information
Your customers won’t track down your business if they notice the information on the business cards is backdated. Instead of putting efforts to contact your business, they will choose your competitors. Additionally, some business owners erase a specific part of the business cards and write pieces of information by hand. This will showcase the unprofessionalism of both the business owner and the company.
Make sure you don’t use business cards that showcase backdated information about your business. As business cards are an affordable investment, you can easily print new cards without putting a toll on your marketing budget. As your business cards will work as the face of your company, irrelevant information will affect your credibility.
This is one of the most common business card designing mistakes you need to avoid. If the font or letter of your business cards is tiny, your customer and clients will face challenges to read the context of your card. Tiny fonts are not only hard on the eyes but also make your business cards look unattractive. Therefore, make sure you use a well-designed template so that you can perfectly optimize the available space on your business cards without compromising the clarity.
Don’t implement too much creativity. Instead of writing the texts in decorative fonts, use normal fonts that are readable. This way your customers can interpret the message on your business cards easily.
These are the top 3 mistakes you need to avoid while designing your business cards. The color scheme you choose for your business cards should complement your brand image. Additionally, make sure the business cards are capable of increasing brand awareness.