Before we give you reasons as to why digital marketing is a must-have strategy for any business really, we need to make some introductions first!
Digital marketing is the division of marketing that actively makes use of internet tools such as social media, blogs, emails, paid click ads, etc. However, this does not mean that digital marketing is limited to ONLY internet usage, any form of marketing that makes use of electronic devices, online or offline, obviously becomes a digital marketing footprint.
However, given the speed at which the world teamed up with the internet, marketers naturally show more affinity towards online media.
Following are the 7 ways using which internet marketing, specifically using mobile phones, can help your business:
A simple 10-second slot on primetime TV show ads or a 5-second radio spot would cost you thousands of dollars. Moreover, these ads just annoy the audience, thus, beating the logic behind all that expenditure.
However, when you go for paid ads or guest blogs, you do sound more natural even with your marketing. Moreover, chances are the audience looking at your post has a real need for your product. If you target your products to the right niche, your ads will not be taken as annoying tricks but helpful matters. Thus, not just effective but also gives you more returns on much lesser expenditure.
2) The change in shopping patterns, more online buyers
Research indicates that 80% of the millennials today prefer to buy trivial items such as clothes or gifts online. Thus, you need to be online, particularly so if you deal with the e-commerce field. When your site can be found online, your buyers would have more trust in you.
3) Makes your brand more customer-centric
When you actively market your products online, you become more approachable. Your buyers can now send you a message on your Facebook or the most difficult thing, replying back to your mail, would still be far easier than going through your machine helpline service.
This gives the impression that customers truly have power over sellers. When that happens, a business shifts from being about the business, and it becomes about the customer. This, in a long haul, would make better products, better markets, and better companies.
4) More Interactive
Naturally, letters and cold calls have become too stale. Nowadays, your leads might just comment on your paid ad or boosted Facebook post saying “Please share details about your items”. In that case, your lead has already crossed that stage where you would need to make them aware, or you would need to make the first move. They have reached out to you, and now, you can simply choose to the inbox or reply there.
It is way better than to wait for days, right!
Trends suggest in a few years, over 60% of most trading and business activities would have become virtual, meaning the dependence on the internet would increase. This means, the internet would be a competitive space, where people would strive to grab the attention of random users. However, if you start now, you would have a well-recognized established name on the internet by then. This means your business will be prepared for the future while still ruling the present.
6) Track your success properly
The problem with traditional marketing has always been the fact that it takes a lot of money but doesn’t give comprehensive results. You have no metric to measure the performance of those TV ads or the radio jingles. However, with social media ads or email marketing campaigns, you have that. You can see how many people have engaged with your ads, opened your mails, and depending on that; you can change your strategy too. There are professional experts such as Uplers who could help you do your digital marketing in a way that it yields maximum results.
Not only do you get to speak to your customers more often, but you can also do it in realtime. You don’t have to wait for their postcards or scheduled calls; you could send them a message. This does make communication faster and less ambiguous. Moreover, you can use the present events in marketing your products.
That’s called “striking the iron when it’s hot”. If certain news is trending, you could make catchy social media posts or reach out to influencers to plug our business in while they make a statement on trends.
Traditional modes are still in brief use. Your digital marketing strategy can further compliment the hard-earned bucks you have spent on traditional advertising. You could mention your Facebook and Twitter handles, website, mail address when you give your print ad. This way, your audience will know how to reach out to you. We hope this article will help you devise better digital marketing strategies and make the most of the free but very helpful channel that is the internet.