Web design is constantly evolving. If your business heavily relies on your online presence, then you need to incorporate the latest trends to keep your site visitors interested. The good thing is, designers are constantly inspired by creative ideas that dominate the industry. Not every one of these trends will suit your business aesthetics. Hence, we will take a closer look at what you can expect this year so that you can decide what to adapt to your site’s design.
Text-only “hero area”
The hero area or “above the fold” section became popular last year and is likely going to remain a trend this year. One of the latest experiments is using text without any additional background visual or image. What is intriguing about this design element is the opportunity to experiment with eye-catching custom text. Sites like the New York Times have used this trend quite successfully.
Web design Oxford agencies recognise the importance of using illustrations to design a site. The trend now is to ensure that if you are using illustrations, these are customised for your business and of top quality. These illustrations give your site personality and also become part of the company’s brand. in addition to simple drawings, animation can also grab attention and engage potential visitors on the site.
Vintage colours and text
Nostalgic elements will still be big in 2020. The best way to incorporate nostalgia in your web design is by using vintage font and colours. Many lifestyle websites and blogs are already copying this trend. Now, it may not be for all, but if you feel that a throwback to the past suits your brand’s image, you can look into this design element and consider it for your next site upgrade.
Sleek, sophisticated black and white theme
The minimalist design was popular last year. This year, it is likely to see more design experiments using only a simple colour palette, especially black and white. This trend is modern and gives business websites a sophisticated and clean look.
Grids and cards
Designers often use an invisible grid to organise site content. This year, however, you will see many designers using a visible grid system as a dominant visual element. Imagine looking at a page with cards neatly stacked in a row. Some sites use this trend in a different, more dynamic way. Instead of uniform grids, they lay out the cells in various sizes to give some images more focus and impact.
The basic concept of animation is that it does not require intervention from the user. But another trend in designing animation for websites is to have visitors trigger the movement via some form of action. This concept is excellent because it encourages engagement and catches the attention of the site visitor right away.
Bigger text sizes
Massive text is indeed a trend that will continue this year. Using big font sizes can be a mere design element or a way to direct a user to various areas within the page. Big text using a simple font style is another contemporary design trend that is very popular with business websites today.