Picture: Nicolas Hirajeta / Unsplash
You might assume that having a website is more than enough effort to cater to your customers in this digital age, but is it mobile-friendly? Can your customers browse your offerings from their mobile devices easily? If the answer is no, it might be time to invest time and effort into mobile optimization. Here’s why:
Reason 1: More Smartphone Internet Usage
It’s common for consumers to be browsing the internet on their smartphones while they’re out and about or at work. For example, farmers can shop for Braud harvester parts from the middle of a vineyard. Friends can search for a café within walking distance when out shopping.
We rely on our smartphones for many everyday interactions and situations. As a result, it makes sense to ensure your website is optimized for people wishing to visit your site from their mobile devices to get what they need from wherever they are.
Reason 2: Increase Your Conversion Rates
Trying to navigate a non-mobile-friendly website can be so complicated for would-be customers that they don’t always proceed with a purchase. Even if they want the goods you’re offering, they may be more inclined to shop with your competition for a more seamless experience.
Prioritizing mobile-friendliness can help increase your conversion rate. This is because customers can easily navigate your site to find what they need.
Reason 3: Improve the User Experience
Visiting a non-mobile-friendly website is frustrating. The user experience can be incredibly poor when your content isn’t readable or navigable on a small screen. In fact, 38% of users won’t engage with a website with an unattractive layout, meaning a shift towards a mobile-friendly site might help with engagement and sales.
Reason 4: Google Loves It
Many business owners know that search engine optimization is crucial for getting their business out in the public eye on the internet. The inclusion of metadata, quality content, backlinks, and internal linking all contribute to good SEO practices. However, mobile-friendliness also plays a part.
In 2016, Google announced that it would be using mobile-friendliness as a ranking signal on mobile searches. Back then, if your website wasn’t mobile-friendly, it wouldn’t rank as highly during a mobile web search as other sites. By July 2024, Google stopped indexing websites that weren’t accessible on mobile devices altogether. Now, if your website isn’t mobile-friendly, it’s unlikely to be seen by mobile users at all.
Reason 5: Future-proof Your Business
Technology is evolving at such a fast rate that it can be challenging for businesses to keep up. However, your website is one part of your business that you don’t want to let fall by the wayside since it can help with future-proofing.
Maintaining a professional and up-to-date website can make it easier to adapt to changes as they arrive. If your site is already mobile-friendly, updating it for innovations in the future may be less overwhelming and expensive.
Reason 6: A Competitive Edge
Most business owners pay attention to what their competition is up to. If you’ve noticed that your competitors’ websites aren’t mobile-friendly or as user-friendly as they could be, you have an opportunity to stand out from the crowd and claim more of the market share. Create a professional, mobile-friendly site, and you may soon see new customers coming your way.
Mobile optimization might not seem like a big deal when you have a website that people can access in multiple ways, but it can be. User experiences mean everything. You may improve your chances of standing out from other businesses and having satisfied customers if you prioritize mobile-friendliness now.
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