Shawano bar opening things up

Brothers Pub plans new concept
By: 

Leader Photo by Scott Williams With the existing Brothers Pub in the background, crews work on a 2,700-square-foot expansion that will double the size of the popular sports-themed bar and grill.

Patrons at Brothers Pub can already see Shawano Lake from their seats inside the bar and grill. Soon they will be able to feel the lake, too.

Owners of the establishment formerly known as The Landing Club have embarked on an expansion that will include a unique feature: garage doors that can slide open when the weather is nice.

Refreshing lake breezes will waft through Brothers Pub in an atmosphere that owners believe will be unlike any other bar and grill in the area.

“It’s going to be a totally new concept,” said Jeff White, who owns the town of Wescott business along with his wife, Kathy.

The expansion, which is scheduled for completion by September, will double the size of Brothers Pub and is designed to transform the lakeside establishment from an eatery into a destination.

Alex White, who co-manages the business with his brother, Dustin, said he has seen the sliding-glass garage door feature on taverns in Green Bay and elsewhere. With Shawano Lake just across the road, Brothers Pub customers will find the open concept appealing, he said.

“You feel like you’re outside,” he said. “It’s going to be huge for this area.”

Located at N5867 Lake Drive on the west side of Shawano Lake, the bar and grill operated for many years as The Landing Club. With seating for about 90 people, the place is known for its burgers and sandwiches, its variety of beers, and its sports-themed furnishings.

Jeff and Kathy White, who also own White Pines Lodge and the Woodland Supper Club, both in the Gresham area, purchased the bar and grill in April 2015.

Turning over management to their sons, the couple renamed the business Brothers Pub, for the brothers Alex and Dustin.

The family soon discovered that the lakeside attraction was drawing big crowds, especially during certain televised sports events or busy evenings. When they found themselves occasionally forced to turn customers away, the owners decided it was time to consider building an addition to Brothers Pub.

“Our business is thriving,” Alex White said. “It’s an expansion that is needed.”

Led by Bayland Buildings Inc. of Green Bay, the project broke ground about a week ago. Plans call for a 2,700-square-foot addition that will provide seating for an additional 90 customers. The project also includes a large outdoor patio, an expanded kitchen and facilities for live music.

With the number of TV screens jumping from nine to about 20, officials hope to unveil the expanded accommodations in time for the Green Bay Packers home opener Sept. 25 against the Detroit Lions.

The business intends to hire additional staff in the kitchen and elsewhere to serve bigger crowds.

Andrew Beam, head chef in the kitchen, is planning to expand the menu to include more specialty dishes and maybe a few surprises.

“Everybody should get good food,” Beam said. “This is what I live and breathe.”

Between the larger facilities, good customer service and the unique garage door feature, Jeff White envisions a time when Brothers Pub is as much a destination for visitors and residents of Shawano County as other marquee establishments.

“It’s going to look really top-notch,” he said.

For watching Packers games on TV, White hopes the bar and grill is at the top of every sports fan’s list.

“It’s game day — this is the place to be,” he said.